Should You Buy Backlinks in 2020?
Are you thinking about buying backlinks in 2020?
Don’t worry, you’re not alone.
Almost everybody who’s done SEO has considered buying links.
Need more backlinks? Try these 7 untapped backlink building techniques.
Let me focus on why people (like myself) buy or have obtained backlinks.
Table of Contents
Why People Buy Backlinks
My company has spent hundreds of thousands of dollars on backlinks and the are reasons why:
1. It Saves Time
What many people don’t realize is both white hat or black hat backlink building tactics are huge time killers. Let’s say you want to give attention to white hat link acquisition. You can buy backlinks cheap that will always help rank your website higher in the SERP’s, but you must use a good SEO agency.
If you need to acquire backlinks through outreach, you’ll want to:
Create a quality SEO content asset that’s worth promoting
Prospect for relevant link opportunities
Qualify those opportunities
Build a relationship with each opportunity
Request link placement on the qualified websites
Test different outreach ways to boost your response rate
If your request is eligible, after this you should create content
If you don’t want to create the information yourself, you need to go through the process of employing a writer
Rinse and repeat
But wait, there’s more:
If you need to use a life outside of just acquiring backlinks, you to create systems, procedures, and hire staff to do these tasks. Not only that, you will need to train each individual, to be able to perform an expert the right way.
Oh yeah, let’s remember that none of this will go based on plan. That means you either must employ a project manager or why not be the manager yourself.
So, the moral of this short story is always that when individuals are buying backlinks, they aren’t actually buying a backlink.
They are getting a process.
Now you’re probably thinking:
“That’s just white hat SEO! Grey/black hat SEO isn’t very difficult.”
Let’s make preferred backlink building means for grey/black hat SEO:
Here is the procedure for building a network:
Find expired domains that meet the absolute minimum vetting criteria
Qualify each domain depending on deeper analysis
Purchase the domain (or be involved in domain auctions to secure it)
Buy hosting for that domain
Set the domain high on a CMS (like WordPress)
If you’re using WordPress, install and setup plugins
Create foundational pages and discover a topic to make the website look real
Create a fake persona (in the event you’re getting serious)
Test the quality of the expired domain
If the domain passes your test, you then have to write content for placing your link
Or, have the means of ordering content
If the site isn’t indexed, proceed through an activity to be indexed
Create additional filler content
Buy social signals or fake people to boost the “realness” of the site
Now, once again, you might do all this yourself, however your life could be focused on PBNs.
What I explained above is made for one domain. After you acquire more than one, other operational issues come up like managing the network, coping with hacked sites, managing unreliable hosts, and also dealing with your sites getting deindexed.
On another hand, you could just use a site to proceed through this entire process for you personally. Once again, you happen to be purchasing a process.
You get it:
Buying links (purchasing a process) saves time.
But that’s only one reason why you can get backlinks.
2. Faster Results
I’m planning to assume you’re attempting to do white or grey/black hat link acquisition yourself. If that’s the truth, buying backlinks would clearly increase the speed for seeing results. That’s because you aren’t spending hours on these mind-numbing tasks.
Instead, you will be able to concentrate on other SEO priorities for example content creation, technical optimization, UX, page-level optimization, and even CRO.
So, after that which you just read, you almost certainly think I’m all for purchasing links.
Let’s take it back a notch with there being some caveats that you need to consider.
Buying backlinks is against Google’s Webmaster Guidelines. It doesn’t matter whether it’s blogger outreach or whether you are using private blog networks.
Buying backlinks is buying backlinks.
That means the top danger is that if Google catches you, you’re going to get a manual action against your website. In short, this means your search engines traffic can get murdered overnight.
This is just not a good feeling and I’ve felt on a number of different occasions.
With that said, there exists one undeniable truth in relation to buying links:
Buying placements on real websites is less risky than investing serious amounts of capital into fake websites.
Don’t get me wrong:
All varieties of link buying carry risk. But coming from a risk perspective, it’s very challenging for Google to know with absolute certainty whether a link is natural or not.
The same is just not true web hosting blog networks.
Sure, some guy like Matt slips individually distinct as he is rolling out strong systems. But for a lot of people dabbling in PBNs, you will likely get nailed as you will leave footprints.
Google does not have any sympathy with regards to your expired domains, however they would be reluctant to slap Forbes or some authority website using a manual action.
But this is actually all common sense:
Getting backlinks on real websites is safer than get backlinks on fake ones.
Now I’m sure after reading all on this, you’re probably thinking…
“Then what should I do?”
Option #1: Roll the Dice
If you’re happy to accept the risk of losing your traffic overnight, then just roll the dice. It’s ultimately just a few risk analysis.
Is saving time and getting results faster worth the risk of getting nailed?
That’s for you to determine.
Remember that particular link types have elevated risk. For example, buying PBN links is riskier than investing in a link placement with a real blog.
Option #2: Use a Proxy Site
One approach to decrease risk is always to produce a site away from your real business. For example, let’s say GotchSEO.com is my opportunity website. I would produce a separate site hypothetically named “SEOdudes.com” and I would give attention to ranking it.
That way if “SEOdudes.com” gets hit, at least my company site would nevertheless be intact.
This needless to say isn’t a full-proof strategy because A) it’s a total waste of resources and B) your business site could still get nailed in the event you link the two together.
Option #3: Invest Capital Into Other Areas
I know firsthand how SEO can be all-consuming. When you’re first stepping into it, it’s difficult to think of everything else.
This isn’t a difficulty initially because immersion is an excellent way to learn, however, you have to adapt overtime.
It’s easy to get trapped in the SEO bubble and end up forgetting there are high-impact activities beyond SEO that may explode your small business.
The truth is the fact that some businesses are not equipped for SEO out in the gate. SEO is FUEL for the fire. It shouldn’t be your first move.
Creating an excellent product/service is the thing that matters most. It doesn’t matter how good you happen to be at SEO if no one wants to buy your services or products.
The one exception is made for affiliate marketers. Affiliate marketers can produce a substantial income without resorting to a product.
With that said, here are some areas to get serious amounts of capital into outside buying backlinks:
Customer Experience (CX)
User Experience (UX) / Technical Optimization
Conversion Rate Optimization (CRO)
Branding, Design, and Corporate Identity
Paid Traffic (Facebook, YouTube, Google AdWords)
As you will see there’s a good deal you’re able to do to grow your business beyond SEO. And this is merely scratching the top.
Now i want to explain some elementary math, so you can figure out how to allocate capital.
One from the biggest aspects of effective marketing is figuring out what turns into a business the very best Return on Investment (ROI). SEO can produce incredible returns, but you’ll want to understand where to get your capital. You also need to make decisions based what stage you’re at with your SEO campaign lifecycle.
It’s always gonna be better to speculate in content in the event you’re in the early stages associated with an SEO campaign. There is no good reason to get in link acquisition in case you don’t have a well-optimized site or perhaps a base of content assets.
Here’s the ugly truth about buying backlinks in 2019:
Buying quality backlinks are EXPENSIVE.
For example, you can get a NoFollow link placement on Inc. for $1,500-$2,000.
Do what happens you might do with $1,500?
Here are a few things you could do with $1,500:
Get no less than (x4) 1,500 word articles authored by reduced writer (~$350 per article)
Reach over 200,000 people with Facebook by improving your content
50 hours of web design and development ($30/hour)
75 hours of video editing ($20/hour)
The big takeaway is the fact that there are numerous methods for getting an ROI in your small business beyond buying backlinks. SEO is often a long-term game. That means you would be foolish in order to avoid purchasing the other areas while you sit back and await your search engines website visitors to grow.
I hoped this post helped you see there are plenty of different ways to invest in SEO (beyond backlinks).
What Are The Features Of SEO and Buying Backlinks?
You can learn and understand the types of Digital Marketing. It will be really good if you find firm that has integrated service for internet marketing and search engine optimization. Many bloggers I know simply write their content to cover general topics, this way, it becomes very difficult for users to find you, however great your content might be. And we know that affordable SEO marketing is also important. It is important to know that not all links are created equal. Are you in a mood to do work for an extended period to earn the top spot organically? You may have the best-looking website with the most robust content, but if you don’t put in the work to get noticed, odds are good that your website won’t rank very well. These are great and useful hints for optimizing search engine traffic. For too many people, including practitioners, search engine optimization has a very strict meaning – acquire rankings and traffic from related keyphrases. There is a bit of confusion about search engine optimization. Search Engine Optimization (SEO): This is a way to increase the quality of a website so that it can get better placement on the search engine.
Truthfully, SEO not only helps you get good rankings on Google, Yahoo, AOL etc., it also helps you establish your business as a brand online. A number of realtors provide their services in plenty of cities or regions, but when you start a website, you need to focus on the main city, where your business is prominently based on. Your keywords need to appear in the H1, H2 and H3 headers, and should appear once each as bolded, italicized and underlined. This data can explain weird things you might see in Analytics. Links to Your Site give you data on who links to which pages on your site. Most keyword tools give you results that relate to the number of people who are advertising your keyword rather than those who have sites that turn up in search results for that keyword. Here are some of the tips for real estate agents, who are willing to build a strong online presence and get more clients.
You get a strong online presence. If you don’t have a large following, you may want to spend a little on social media advertising to boost your social presence. Want to be worth a million bucks? If the consultant can do this effectively, it is only a matter of time before your site is on the first page. This will allow visitors to spend more time on your page so that dwell time increases. Everyone in the SEO industry is well aware that the higher up the page your website appears, the more likely it is that a user will click on your link. Moreover, if you use the social media advertising option, your scope is enhanced several times more. Another cool feature of this free tool is the social shareability pane. Use this tool to examine links to a specific site, or examine links to your site. These SEOs are focused on creating positive experiences with quality content, while building natural links to the website. Google will truncate URLs that are too long, and that can impact your click-through rate. You will have a slight edge over your competition by doing so. However, there could very well come a time when you choose to make use of professional SEO providers to outdo your competition in the keyword positioning race.
Because of the increased complexity of the search engines, it has gotten much harder for sites to appear in the top couple pages for a given keyword. Only one person can be at the top of the hill and the top of the search results. The free Keyboost test means you can get a clear idea of the kind of website improvement and search optimisation results that an investment in link building could bring you. If you have too many similar tags, you may get penalized by search engines for having duplicate content. Blackhat (illegal or questionable) SEO practices may be very effective in the short term but they will result in penalization. To help the SEO chart, an active relationship with content creators is fruitful. If search engines agree this will help you rank. If you can consistently be of use to smart content creators in your niche, you’ll start to build powerful relationships that will pay dividends as you’re creating content.